GreenergyDaily

Feb. 9, 2026

Dreame Technology, a Chinese maker of robot vacuum cleaners with an audacious goal to build electric supercars, ran a 30-second Super Bowl commercial showcasing its planned electric luxury car.

The Dreame ad, which cost $10 million to run according to a company press release on Monday.

Last year, Dreame Technology said it would build "the world's fastest car," adding that its first pure electric luxury cars would debut in 2027.

Dreame has said it is looking at building a plant in Brandenburg, Germany.

It is putting together a team of about 1,000 automotive professionals and integrating artificial intelligence and smart vehicle features into its cars.

The company sells vacuum cleaners, air purifiers and hair dryers among other things in the U.S. and unveiled its Bugatti-style EV sedans at the Consumer Electronics Show in Las Vegas in January.

But Chinese EVs are effectively banned from the U.S. market due to 100% tariffs, along with other restrictions.